Social Advertising in Stalinist Times

Jolly outdoor walks with the comrades!

Art of the Russias

Contrary to popular stereotype, the majority of advertising in Stalin’s USSR were associated not with party and ideological propaganda, but rather with what we might today call ‘social advertising’. If during Tsarist times, ‘education of the populace’ was a role of the church, in the Soviet Union, this role was taken by the state, and the extent of educational works were magnified manifold: it was necessary to create a consciousness in the ‘new man’, to form a new way of life, a new quotidian, and to eliminate illiteracy.

Many directions of social enlightenment were first begun in early Soviet period. For example, in 1930 already there were anti-smoking posters.

And the posters already look completely professional, not only in the artistic but also in the informational sphere. Below is another poster from 1930:

As far as I am concerned, we don’t have nearly enough of such posters as the wonderful…

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